CREATING PROFIT BY
CREATIVE DIRECTOR | ART DIRECTOR | UI DESIGNER
My natural way of thinking is cyclical. You can’t connect the dots looking forward, you can only connect them looking back.
Understanding and using these connections I drive emotion by design. This causes the target audience to experience something meaningful, resulting in sales. As a highly accomplished visionary, I have proven expertise in building successful brands and creating ideas that endure and drive growth for companies.
Some of my Projects
From the initiation of this project, research needed to be strong. Interactivity and player immersion was the prime focus.
Focus groups on the initial project proved highly successful. Limited competition with this style of mobile application indicated that the ROI would be greatly enhanced.
Re-Brand of all existing pieces to better represent the club and remove the impression that it was only a racing club. Created a family friendly design reflecting the club’s mission of trail creation and maintenance. Dramatically increased club awareness and visibility resulting in new membership, sponsors and club revenues. Continuing to update and create new advertising to further the clubs growth.
Dallas Off-Road Bicycling Association (DORBA)
Researched, developed, prototyped, and created mockups for a social and business network powered by precisely targeted consumer information. The site used channels for users to draw targeted ads to them without interruption to the user experience or flawed results of data mining.
Produced an award-winning historical book and utilized historical research to create realistic reproductions of items that could have existed in the show.
I Love Lucy Estates
Branded, packaged and developed multiple sports nutritional lines of consumer goods. Worked with FDA labeling all products to supersede present standards.
2Xtreme Performance International
eJamming was profiled in the Wall Street Journal, BusinessWeek, WIRED, CNET and many more and cited as one of the “hottest” company’s in tech. Developed the look and feel to correspond with the company’s demographics and partnership with Fender Musical Instruments Corporation. Worked with the developers at the Proteus Group to develop a unique UX/UI design.
Fender & eJamming, Inc
Designed clean, classic branding and visual identity including bottle label designs, and custom hand illustrations for multiple type of wine bottles. The word mark is open and balanced, with a delicate gold highlight lending a sophisticated and elevated feel.
Features metal ink overlayed with foil stamping on parchment style paper custom labels.
Created an intuitive and interactive interface with multiple screens which would motivate users to set their own goals. Prototyped and wireframed functionalities ranging from type of workout, to start and end of workout, and to set a dedicated calendar of workouts.
Designed a nature style logo for eco-friendly apparel, mugs, greeting cards, and other green products. Website and branding had to tie into and further the cause of environmental sustainability by offering eco-friendly products online for individuals, retailers, and businesses looking for green promotional items.
I am Organic
The objective was to create a revitalized brand to fit with existing manufactured bottles. The bright, vibrant color scheme reflected a fresh splash of exotic ingredients focused on the target market.
Permanent Beauty Cosmetics
Created a user interface that would be familiar and simple to use. It was important to have a graphic first interface that was quick and easy for the users to be able to provide custom golf analysis. Helps to learn how to master the perfect golf swing and improve your golf game with top-quality personalized instructor videos.
“Hot Wheels® Monster Mayhem Series” brings to life classic movie monsters and their epic racers. Contracted through Boyd Creations multiple blister packs for these classic cars were created.
Conceptualized innovative book ideas and developed novelty titles for numerous licensed products. Created international books working with artist’s, publishers and illustrators.
White Heat Ltd.
This Mech style game series puts you in the cockpit of a gigantic robot serving in the Reaper Clan during the 28th century. A mech customization system enhances the players’ experience and allows for growth and in-game purchases. Multiplayer modes along with campaign battles encourage players to battle other players and clans to battle clans.
Reaper Games Inc
Created numerous marketing pieces, logos, T-shirt designs, coins, tattoos and more for the United States Marine Corps, Toys-for-Tots, associations, groups, and individuals.
United States Marine Corps
Rebel Kettle brews great beer with a rock and roll attitude! They needed branding that would capture their personality and be recognizable in the craft beer scene. They wanted to have a rockabilly skeleton concept modernized.
To strike the right balance to create an effective brewhouse logo, artist Kelley Ernst was enlisted to create the rockabilly skeleton that would become the focal point of the logo. The final branding efforts were completed and incorporated throughout the brewhouse and pub in signage, metalwork, branding, and advertising.
What I Am Good At
Strategist who quickly overcomes profit and growth challenges, leveraging agile and waterfall methodology for success. Works across multiple diverse industries with a wide range of brands including Fender, Mattel, I Love Lucy, EDS, Dillard’s, Macy’s, Home Depot, Lowe’s, Wal-Mart, REI, Petco, and other major brands driving successful campaigns, creating business opportunities and consistently increasing profits.
What They Say
CEO & Founder
David is a great Creative Director. He worked on my team for several years leading well – always bringing fresh ideas to the table. Not only can he create big ideas – he can bring them to life.
Director of Marketing
Dallas Symphony Orchestra
I would highly recommend David for any creative project (large or small) and have used him for freelance projects at 2 additional companies I have worked for since we parted ways in 2012. He is smart, dedicated, adaptable and extremely talented. Any company would benefit immensely from hiring him.
We found David when eJamming was under a tremendous time crunch. He had to quickly grasp numerous technological and usability requirements of three different teams while also satisfying the sensibilities of the co-founders. Without David’s organizational and communication skills, our goals would not have been adequately met. You discover a lot about people when they’re under pressure. David’s a leader.
Manager of Creative Services
Conifer Health Solutions
“Big ideas” is the first thing that comes to mind when I think of David. His passion for elevating projects and ideas, all while coming up with creative solutions and approaches in doing so, is what makes David tick. Not only was he a wonderful designer, but I was always struck with how much passion he brought to each project, always coming up with big ideas and unique approaches.
I look forward to hearing from you